So what is a mobile first world and how AMP (Accelerated Mobile Pages) web design ensures better search results
Web design and development for mobile isn’t new but it’s often overlooked in our now mobile first world. As mobile phones increasingly become the default device with which to conduct quick searches and web page visits, recognising the need for quick-loading and readable web pages is imperative for marketers and eCommerce professionals. Using Accelerated Mobile Pages (or AMPs) is one way to ensure company sites are up to the job.
What are AMPs?
The AMP project was originally started by Google as an open-source library that enables users to easily create web pages that are attractive, slick and will load at lightning fast speed. AMPs are not complex and do not possess any secret catches. They are simply web pages controlled by those that set them up. They are also supported by a number of different platforms and are compatible with most major browsers.
The scope of AMP’s adoption currently extends to over 100 technology providers, 25 million domains and a number of leading platforms. AMPs are proving particularly popular with eCommerce and advertising professionals, as they start to realise the benefits of pages that cater towards time-poor consumers.
According to recent research conducted by Google, 53% of people click off a site that does not load within three seconds. AMPs tackle such modern technological impatience by virtue of their superior loading times.
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Who uses AMP?
A number of big names are already using AMP since its launch around three years ago. These include WordPress, Bing, Reddit, eBay and, of course, Google.
What are the issues surrounding AMP?
The introduction of AMP means the quest for good Search Engine Optimisation (SEO) scores are intensifying, as AMP listings are taking over organic mobile search results. Although not yet an established SEO factor, the need for AMP to gain a good SEO score is only on the horizon. If you or your colleagues are interested in receiving tailored SEO services, visit Monster Creative’s SEO service pages [link], which detail our expertise in operations such as display advertising, remarketing, social advertising and search advertising.
And finally, a case study…
The Washington Post is one organisation that makes a great case for implementing AMP. The technology helped the news outlet increase their users returning from a mobile search by 23%. This backs up Google’s findings that people are patient only for three seconds, and demonstrates the Washington Post’s acknowledgment that a good mobile reading experience is just as important as the content they put out on a daily basis.
