After years of pushing for ‘secure by default’ web sites, Google will identify insecure sites in the Chrome browser beginning mid-Summer.
July is shaping up to be a big month for Google. Earlier this month, the company announced its Speed Update set to roll out in July, and today announced non-HTTPS sites will be marked as ‘not secure’ unless they have migrated to HTTPS.
Google has been pushing webmasters to make the change to non-secure web sites a for years now – including hinting at small rankings boost to further incentivise the shift. The campaign has proved successful. According to their blog post:
- Over 68% of Chrome traffic on both Android and Windows is now protected
- Over 78% of Chrome traffic on both Chrome OS and Mac is now protected
- 81 of the top 100 sites on the web use HTTPS by default
Depending upon the size of a site and scope of the project, a migration from HTTP to HTTPS can be quite an undertaking.
If you have any questions regarding SSL and whether you should add a certificate please contact hello@monstercreative.co.uk
