Brief
Safeguard Systems design and install highly reliable, robust, and cost-effective security systems to meet a range of security needs and objectives. When it comes to security system installation, their experienced team are experts in CCTV, video intercom and video door entry systems, access control, and security alarm installation.
Working in conjunction with John McMurray-Williams of Propel, we were asked to improve the design, user experience and align the site more effectively with its target market.
It had to be the same in terms of content and structure. John had developed the existing site so much in terms of content and SEO, he didn’t want to lose search visibility but it was time to give the site a refresh.
However, for design something completely different was required. There is a lot of history in the brand and that needed to come through in the site. We also needed to look at further development possibilities and like many legacy sites, the existing site hadn’t been built with too much future development in mind.
Monster completely redesigned the existing website ensuring all legacy search engine optimisation and lead generation work that had been implemented was not only protected but fully utilised. This forms the basis of the work John has planned for future search marketing and lead gen activity..
Starting again completely, with a clean build and fully bespoke website design, our team were able to ensure the build had all the requirements of a first class SEO driven platform and none of the overdevelopment that so many Content Management Systems and online website builders contain.
We also built in a complex multi-device functioning navigation system, providing Safeguard visitors a quick and simple way to find what they are looking for no matter what device they view the website on.
The final result, a lightning fast, fully responsive site designed and built from the ground up with all the original content in and future lead generation in mind.
A future proof website that will allow the Safeguard as a company to grow online well into the next chapter of online development and beyond!
Visit the site here: www.safeguardsystems.co.uk
