Brief
The Academy of Medical Royal Colleges (AoMRC) approached us with a challenge: to design and develop three distinct but connected websites — one for the Academy itself, and two for their medical programmes: Medical Training Initiative (MTI) and Evidence-Based Interventions (EBI).
Each site needed to serve a different audience — from clinicians and healthcare professionals, to patients and the general public. It was crucial that the content be presented clearly, accessibly, and in a way that reflected the authority of the organisation while remaining engaging for all user types. In addition, the project involved working alongside five national partners: NHS England, NHS Confederation, the Patients Association, NICE, and Getting It Right First Time (GiRFT).
What we did
We began with an in-depth planning phase, mapping out the content and structure across the three sites to ensure consistency, usability, and adaptability. With a key focus on user experience, we needed to create a suite of websites that would function as an information hub, while remaining approachable to varied audiences such as patients, journalists, and clinicians.
Each site was given its own visual identity through the use of bold, distinctive colour palettes, helping users instantly recognise which part of the AoMRC network they were on. However, we maintained shared design elements and functionalities across all three platforms, including navigation styles, buttons, and search features. This not only ensured a consistent user journey but also reinforced the connection between the three websites and the overarching AoMRC brand.
The result is a cohesive family of websites that are informative, accessible, and easy to navigate, allowing the Academy and its partners to deliver important medical information in a way that is clear, structured, and user-friendly.
