Web design & development

Your new website should to look great and reflect your company’s values, but above all else it needs to satisfy the needs of your target market.

What we do
Your new website should to look great and reflect your company’s values, but above all else it needs to satisfy the needs of your target market.

UX and Interactive Design

User experience, or UX, is a crucial factor of websites. Users need to easily navigate around your website and find it enjoyable to use. Whether that’s on a phone, tablet, PC or other device, the user satisfaction should be equally high. UX and interactive design is vital to ensure this satisfaction, making sure the site works best to suit your consumers and your end goals.

Different sites require different UX and interactive design, and here at Monster Creative we will cater to your needs. Times have moved on since simple graphic design, with “Click here” buttons. Users can type, swipe, hover, click, fill out forms, and much more, and of course different target audiences will feel more comfortable with different interactions.

The crux of UX and interactive design is “is this website easy to use?” It should take minimal time for the new user to learn how to use the website, they should be able to perform the correct tasks quickly and easily, it should be enjoyable to use, and there should be as few errors as possible, but if users are making errors, they should be supported and helped to rectify them. These important factors come from having good initial structuring and organisation of the website.

UX and interactive design tends to be based around the digital world, and the term was only created a few decades ago. At Monster Creative, we will design the site to interact with the user’s goals, tasks and needs. The key is to balance the user’s experience with the business’ goals via their computers or devices. You could have a perfectly designed website visually, but if it’s difficult to use, its likely that customers won’t return. Some good starting points to improve your designs are keeping text narrative, understanding your target users and knowing that the digital world is forever evolving.

At Monster Creative, we understand the importance of UX and interactive design, and can work with your business ideas and concepts to create the perfect website and meet your goals. Get in touch with us today to find out how we can help you design and build your website.

Wireframing and Conceptual Design

At Monster Creative we like to do things logically and methodically to get the best results. Therefore, in the initial meeting there are a range of things to discuss before the wireframing and conceptual design can begin. It is crucial that we understand ‘why’ and ‘how’ people want to use your website, as this is the fundamental aspect of the whole project. We’ll also need to know the target audience and type of content, as this information determines the overall style of the site. A website designed for an online fashion retailer will look totally different to an information heavy financial company.

Wireframing and conceptual design is important in the early stages of creating your website, as it helps to establish the initial structure. A wireframe is a simple layout of the page, showing what interface elements will appear where. It is important that this happens before the creative phase begins, so no time or money is wasted, and we can deliver your project on time.

Next, Monster Creative will provide you with a basic visual concept in the early stages of the wireframing and conceptual design process, so we can ensure you are happy, and it gives you the chance to input your ideas. Designing the visuals involves sketching out lots of different ideas, and is an easy and quick way to communicate. Many designers in a range of industries won’t touch a computer until they have sketched their ideas. And remember, sketching isn’t just for designers, it is a great way for clients to get their ideas across.

Based upon all the information gathered so far, the final phase of the wireframing and conceptual design process is add the content and final visual elements. This is where we move from the sketches to realistic images of what the website will look like using software such as Photoshop, or we can move straight to the prototype stage and give you access to a development site. We encourage feedback throughout, and like to openly exchange ideas until a final design is agreed.

Get in touch with us to get the ball rolling in creating your new website.

eCommerce and Content Management

Product based websites usually revolve around selling goods, and this can be optimised by great eCommerce and content management. Of course a great layout and design is important, but you must also understand your customer’s wants and needs. Companies offering services are just as important, and Monster Creative will make sure the most appropriate set-up is designed. eCommerce is constantly evolving, allowing companies to reach new heights in this digital age, it is becoming more and more vital as the years go on.

There are many benefits from well thought out eCommerce and content management. It allows for customer personalisation, such as delivering relevant and targeted products and intelligent product filtering. Both of these factors are supported for all devices and can be published on suitable channels of your choice. It is also possible to cross-sell and up-sell based upon people’s baskets and frequent searches. And it that isn’t enough, we can integrate your products with email marketing for highly targeted mails.

The second step of successful eCommerce and content management is a secure ordering system. Your customers need to trust you and trust you’ll handle the transaction safely. This includes things such as ensuring none of the information collected is shared, and data is stored on a secure server. Some companies opt for a third party such as Stripe or PayPal. These can be used for subscription services, eCommerce stores and marketplaces. Their APIs allow for creative freedom to suit your business, whether national or international.

In order to understand your eCommerce and content management, there are a range of analytics on offer allowing you to track customer activity and site visits. For example, measuring conversions of people viewing a product through to buying it. This can give an indication of product popularity, and room for improvement, such as a new photograph or description.

If you want to improve your website’s eCommerce and content management, get in touch with us today to find out how Monster Creative can help you. Our friendly and professional style will ensure we work together to get the best results for your business, and meet your goals.

Mobile and Responsive Technology

Mobile and responsive technology is extremely important in this day and age. It means that the layout and content on the website automatically adapts to the screen size it is being viewed on. Wether that be a phone or tablet in landscape or portrait mode, or a widescreen or normal monitor, Monster Creative can design and build it.

Have you ever tried to view a website on your phone and had to continuously scroll back and forth across the screen to read the content? Annoying isn’t it! That’s where mobile and responsive technology comes in, and gives the user the best experience they can. Of course, target audience must be considered, as well as the user’s roadmap through the site.

There are two factors involved in optimising mobile and responsive technology. The first is to make the most of the layout. When downsizing to a tablet or phone, this typically means rearranging the layout into a column style. Yes, this will mean more scrolling is involved, but we are all used to that on phones anyway. Left to right scrolling is still used, but usually for navigating through a photo carousel or moving to the next article in a blog. The second is to choose what content is most important. Although the overall feel and design of the site is still critical, users want to find the key information quickly and easily. For example, retail companies will tend to be more image based, whereas news sites will be more text-heavy.

Mobile and responsive technology is a great alternative to an app if an app is out of budget, although the user experience isn’t quite as rich. It uses a combination of flexible layouts and grids. Typically the design phase is longer than building a normal website, but the benefits are enormous considering the number of people opting to use mobile devices over desktops.

If you think mobile and responsive technology is the way forward for your website, get in touch with us today to see how Monster Creative can help. Whether you need your site converted to be responsive, or created from scratch, our friendly and professional style will ensure we work together to meet your targets.

Internet-Enabled Devices and Wearables

Internet-enabled devices and wearables are currently a very hot topic, and the industry is evolving fast. Therefore it is a good idea to start thinking if it will suit your company, at Monster Creative we can give advice and help build a platform that would suit you. These devices allow users to access the information they care about quickly. The concept of wearable devices have been around for years, the first pedometer was created in 1780! We then moved on to digital watches and bluetooth headsets, but now things are really starting to take off with wearable cameras and recording glasses.

Examples of internet-enabled devices and wearables are watches, voice controlled wireless speakers and fitness trackers. Wearable devices contain small electronic components and clever software that are worn on the body and offer practical features and functions. They can be used for a range of reasons, from navigation tools to communication gadgets, health monitoring to data syncing. Some of these gadgets don’t need an internet connection, but many do, and can link with phones, tablets and computer at the touch of a button, wired or wireless.

Of course, there are pros and cons of internet-enabled devices and wearables. One of the benefits is there is less of a delay in getting the information you need, as its always on your body. It is also more discreet, this can be interpreted as a positive in terms of safety and is less disruptive to your environment. Some people will also argue devices are more fashionable! On the other hand, a con could be the versatility, a keyboard can only get so small until it isn’t usable. Wearables also tend to have a shorter battery life than their full size counterparts, and understandably need to be removed to charge, so cannot be worn at all times like a normal watch may be.

Internet-enabled devices and wearables are growing in popularity, and in time their current drawbacks will be resolved. Give Monster Creative a call and discuss with us the possibilities of adapting your website design with this tech in mind. Our open-minded and efficient style will ensure we work together to create the best outcome and help achieve your business goals and targets.

Web Applications

Web applications (or web apps) are completely different to websites in terms of the design process. Instead of launching through an operating system (desktop), web apps are accessed through a web browser. These days it is common for businesses to offer both types, as different users prefer different things on different devices. Most files are compatible between the online version and the desktop version, for example Gmail and Google Docs.

Over the years internet usage has increased rapidly, which is the driving force behind creating web applications. Companies are transitioning from traditional methods to cloud-based models, that are more streamlined and more efficient. This is encouraged by the increase in employees working remotely in all parts of the world, and using tablets and mobiles.

There are many advantages to using web applications. First, they run on a range of platforms, irrelevant of the device or operating system. Second, everyone accesses an identical version, which removes compatibility issues. Third, space limitations are a things of the past, as web apps aren’t installed on the hard drive. And finally, less maintenance and support is required which in turn reduces costs for end users and businesses.

Of course, there a few disadvantages of web applications too, although outweighed by the advantages. The most obvious being their reliance on the internet. If there is no signal on your mobile device or your internet has gone down, you will not be able to access your web app, however some apps now offer a ‘work offline’ function. It is argued stored data is less secure due to using the cloud, but on a positive note there are many ways to reduce the risk, which we take very seriously here at Monster Creative. Lastly, there is a huge range of browsers available these days, which means the web app must be supported across the board. Similarly this applies to screen sizes.

If you think web applications are the way forward for you business, get in touch with Monster Creative today to find out how we can work together to achieve your business goals. Our knowledge and passion for the digital world will ensure we create the best design for you.

UX & UI Strategy

User experience, or UX, is a crucial factor of websites. Users need to easily navigate around your website and find it enjoyable to use. Whether that’s on a phone, tablet, PC or other device, the user satisfaction should be equally high. UX and interactive design is vital to ensure this satisfaction, making sure the site works best to suit your consumers and your end goals.

Different sites require different UX and interactive design, and here at Monster Creative we will cater to your needs. Times have moved on since simple graphic design, with “Click here” buttons. Users can type, swipe, hover, click, fill out forms, and much more, and of course different target audiences will feel more comfortable with different interactions.

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