Strategy & Integration in Social Media
It’s all too easy just to post mindlessly on social media, but to get the best results, we can help you build good marketing strategy and integration to get optimal results. Forbes reported that the average level of integration compared to a company’s marketing strategy was only 3.9 out of 7, even though companies are planning to increase their social media spend. New social media tools are constantly being released, however if it doesn’t suit your marketing strategy you shouldn’t feel like you need to use it.
Here are some tips to optimise your social media strategy and integration:
- Always keep your marketing goals in mind – Think about what you are trying to achieve before creating your campaign, for example, if you are trying to make people purchase your product, promote your product. Simple.
- Choose the right social media channel for you – Instagram and Snapchat have a younger user base, whereas Facebook and Twitter have a much broader demographic.
- Keep your brand constant – Create a toolkit that contains a range of templates whilst keeping a strong brand image. This will help users to remember you, and also saves time!
- Follow your followers – Social media is a great way to interact with your followers in real-time. Make your relationship more personal by liking their posts and if you see a user write something you can help with, give them a message!
- Share your success – Social media channels are a great way to let your followers know how you are doing. Share testimonials and achievements to encourage confidence in your business.
- Experiment – It is much easier to test the effectiveness of social media than traditional print media, and it tends to cost less too. Take some time to find out which is the best platform for you.
- Use expertise – The social media industry is moving fast with a lot to learn. Using agencies such as Monster ensures your marketing strategy and integration is at the forefront of campaigns. Together we can establish the best approach to generate interest and conversions.
The moral of the story is that social media is an incredible tool to grow your business, but you must make sure every post considers marketing strategy and integration.
Road mapping is effectively building social media and content campaigns for a long term strategy.
Lets take a look at road mapping a long term strategy:
- Who are you targeting? This can be a range of individual demographics, or lots grouped together. Examples are: age, gender, occupation, location, children, hobbies and the list goes on.
- What are your goals? Think about what your general goals are. Typical ones are brand awareness, generating leads, understanding buyer needs, increasing traffic, improve customer service. Then think about KPIs that relate to these goals, physical numbers that you can report and track. Such as number and type of interactions, conversions, % or value in sales, number of customer enquiries and success rate of solving customer issues.
- What is your platform and tactic? You can use any platform in any form you like. However, some are more suited to others. For example, Youtube is good for How To videos and video responses to FAQ’s, Twitter is great for customer research and using polls, LinkedIn is useful for B2B, and Facebook is perfect for B2C.
- How are you going to measure your success? Look back at your KPIs and goals, and think about what your success metrics are going to be.
- Who are your competitors and influencers? Do some competitor analysis and keyword research. This may be looking at their tactics and posts, seeing how their engagement is, or studying which keywords are most effective.
- How do you want to come across? Create an online persona. This needs to relate back to your business style, mission statement and core values. Examples of styles are: friendly, honest, professional, controversial, educational, informal.
- How do you stick to your persona? Create a social policy to ensure all employees are on the same wavelength. Most business will use things such as: no fake people or characters, being honest, bring confidential, not referencing other customers or employees, not discriminating or harassing.
- Who can help? Try and find some brand ambassadors. These will be people with a high social status within the online world that act as supporters of your business. For example, they will regularly re-tweet your posts.
Road mapping is a great way to keep you on track on social platforms and growing your business online in a logical, strategic manner.
User interaction is all about getting people to engage with your content and social media posts. It shouldn’t be thought of as a one time thing, but more like a long-term relationship and trying to engage with a customer over a period of time. Of course, the end goal is usually revenue based, but before that comes targets like improving brand awareness and making customers feel included.
Here are some tips to boost your user interaction:
- Get users involved – Create content that makes users feel included and like they are adding value to your business. This could be an interactive competition, or discussing users ideas. That way they will be more willing to share your posts and help reach a wider audience.
- Be creative – It can be all too tempting to just self-promote, but this may irritate some followers, so be sure to mix up your content with other industry topics. Blogs and how-to videos are a great way to do this. It also shows that you can about your sector, and want to add value to your customers.
- Interact directly – Some users will contact you through social media, so try and respond as quickly as possible with a helpful answer. It may be worth promoting your answer as other users might have the same question.
- Videos and GIFS – Take images one step further by using gifs and videos, these are stimulating and again, should add value to the customer.
- Commenting on content – Allow users to write comments at the end of blog posts and respond if appropriate.
The above methods are great for increasing user interaction, but always keep the end goal at the back of your mind. Try and add a call to action wherever possible. For example, when directly answering a users question, send them to a page on your site that might help, say they are asking if you sell lamp shades, don’t get say yes, send them a direct link to your lamp shades. Or add a “Click here to find out more” at the end of your video.
The amount of money thrown at a campaign doesn’t directly relate to results, its much more about the user interaction from a well thought-out campaign. Get in touch with Monster Creative if you want some help in improving your user interaction on social media.
Post & Article delivery
To engage your audiences you need think about post and article delivery, that means creating exciting social media and creative content. By using rich, relevant content you can drive customer engagement, and ultimately drive sales.
Effectively, post and article delivery is the core of content marketing. You need to make your content enjoyable, inspirational, interesting and entertaining to really stick with your audience, and help build brand awareness. At Monster, we can help create a range of articles, such as blog posts, news stories and infographics, and all of these can be adapted into social media posts. Once your content is made, we can help deliver them to the right audience, via a range of methods like PPC and creating select user groups on social media.
Facebook offers a range of methods for targeting audiences and post and article delivery. You can create slideshows, photo carousels, single photos and videos, offers, events, live videos and more. Then, you can target a whole range of people by using demographics, interests, people that have already visited your site and people that haven’t visited your site but have similar interests to those who have. This really helps to spread your advert to the right people. If that isn’t enough, Facebook posts can also go out to your Instagram page whilst only creating one advert. We can cover all of this at Monster, and to take it one step further, we’ll look at the reports produced to check we are constantly improving and targeting the right people.
Post and article delivery can be time consuming, especially if you have lots of things you want to post every day. Most channels offer a scheduling system, where you can create all your posts in one go, and then spread them out over hours, days or weeks so you don’t have to think about them for a while.
At Monster, we understand the importance of post and article delivery. The where, when, how and why. So get in touch with us to see how we can help you decide what content, what channels, when to post and why you need to post it.
Here at Monster Creative we offer a wide range of writing services, from blog posts to website copy. You can be involved as much or as little as you like, but we’ll make sure the copy is suited to your business, and optimised for SEO.
Most people think of writing services as basic website content, and of course, this is extremely important. At Monster Creative we are very experienced and ensure our copy is of a very high standard. Usually readers are hunting for something in particular like a product or key fact, so it’s strategic to make things obvious for them. The best way to do this is put the most important information at the top, and then go into more detail below. In the fast paced world will live, people rarely read every word and tend to scan text instead, so simplicity is key.
As well as typical website content, we also offer blog writing services. Blogs need to be updated regularly and kept relevant. Based on your criteria we’ll create interesting posts that you can review online and let us know if any changes are required. We’ll then either email them or upload them to your chosen platform, such as WordPress. Similarly to blogs, we can write articles too, just let us know your specification!
Many people don’t consider emails and eCommerce being a writing service, but it is at Monster! Email is such a powerful marketing tool these days, and all businesses no matter how big or small should be utilising it. We can also help writing content for eCommerce, such as product descriptions.
All of these writing services have a goal, whether its enjoyment, inspiration, education or persuasion. The content must reflect your brand and have continuity through writing style and visuals, whilst still nailing SEO challenges to boost organic traffic. This includes adding backlinks to other pages, focusing on keywords, and frequently visiting old posts to keep them up to date.
If you need help with writing services, get in touch with us today and see the range of skills that we have on offer to save you time and improve your site.
Infographics are a brilliant way to create visual content, but they must be made well to ensure they perform well. A well designed infographic contains valuable information, and encourages shares on social media, in turn promoting brand awareness.
A great infographic needs a great idea, such as solving a problem, challenging the norm, or changing a perspective. Certain topics will cause controversy and debate, but this encourages opinion and gets people talking about your brand.
Infographics should be focussed on your target audience, what is attractive to a teen interested in music might not grab a working professional in the finance sector. They need to be simple and readable, even if they are conveying complex ideas. In some cases, it may be better to design three separate infographics than one cluttered one.
The word infographic couldn’t be a better name, they should consist of 50% information and 50% graphics. Ideally, showing the information via graphics. Yet so many people get this wrong!
Designers must consider the size of the infographic, and on what platforms it will be promoted on. Often a range of font sizes and font types will be used, so this must be kept in mind in case people are viewing it on a small screen such as a phone. It is also recommended that infographics are no longer than 8,000 pixels, much more and you start to question your user’s attention span! A killer headline is also essential to draw readers in. The title needs to be short, snappy, and explain the infographic. Finally, the designer need to consider the flow of both the content and the visuals. It can be thought of as a story, moving the reader from the title, to the key facts, to the conclusion, whilst offering them enough appealing information to come to a decision themselves.
On a more serious note, remember that infographics are displaying facts and figures, so they must be up to date and correct, from reliable sources, that you you feel confident in citing.
Need help creating Infographics? Get in touch with us today to find out how we can work together to get your message across in a stylish yet informative manner.
Interactive and web based content can be thought of as AR, or Augmented Reality. It is effectively looking at the real world through a computer-generated image, enhancing what the user sees and hears. Augmented reality differs from virtual reality as it more life like and real.
Augmented reality can be used for a huge range of things, such as education, gaming, medical practice and the military. But what can it be used for in terms of interactive and web based content?
Well, the biggest use is for retail websites in online product visualisation. Augmented reality allows potential customers to view products in real-time and real-size. For example, if you were planning on purchasing a new coffee maker, and wanted to see what it would look like sitting in your kitchen, you can use the sellers app or website to display that product in your actual kitchen. You can change the colour or finish, and compare products next to each other. It really helps remove the guess work when buying online. Not only can you see the product in your home or garden, but you can also see how it functions and the moving parts.
Interactive and web based content can also be used in store, which is perfect if you don’t have space to fit all your inventory in your show room. This is great for products like cars or kitchens that generally offer a lot more than the show room allows.
Another great use for augmented reality is marketing. Make brochures interactive instead of just images so the audience can really get a feel for the product.
So what are the benefits of interactive and web based content? You can increase sales by enabling potential customers to try before they buy, and in turn this will reduce returns. It is also extremely engaging for users and gives the feel of a personalised purchase journey.
If you think interactive and web based content is the way forward for your business, get in touch with Monster to see how we can help increase your sales, minimise your returns and in turn improve your profit.
Reporting & Analysing
We all know the power of social media. Its everywhere. Facebook, Twitter, Instagram, Snapchat…the list goes on. In 2017 there is a reported 2.4 billion people using social media, so it only makes sense that your business is on it too. Its all very well posting, sharing and liking on social media, but how do you know how effective you’re being? That’s where reporting comes in.
There are lots of statistics available, but its important to choose the ones that are relevant to your company. Are you interested in followers, clicks, shares? Weekly, monthly or campaign metrics? Monster can help you in deciding what you want and reporting it in the most suitable way.
Twitter and Facebook make reporting easy, by offering .csv files to download at the click of a button. See below for a range of factors that you might be interested in:
- Number of followers – This can be interpreted into reach, brand awareness and popularity, all aid in influencing a wider audience.
- Influencers – Someone important or famous is following you, this may not be the greatest achievement in terms of business, but still, if they retweet you it could have a powerful effect.
- Number of posts – This is interesting to run as a test, does more posts directly correlate with more website traffic?
- Engagement – How many people are liking, commenting and sharing your posts, this can be interpreted as effectiveness.
- Clicks – The simplest analytic to interpret. Are your posts making people want to visit your website? If so, you’re doing a great job, if not, you may need to work on your headline or images.
- Referrals – Where is your traffic coming from? And even more so, is it coming from social media from mobile devices or from PCs? This helps you understand who you need to target and how to adapt your website to suit.
In conclusion, reporting your social media analytics is just as important as your social media presence. If you think you need help understanding your social media results and setting up appropriate reports, get in touch with us today to find out what Monster can do for you.