3D & Product Visualisation

Using the latest digital design technology, Monster Creative transmit 3D visualisation’s that are impactful, thought provoking, and faithful to the essence of a project.

What we do
Using the latest digital design technology, at Monster Creative we are able to transmit architectural visualisations which are impactful, thought provoking, and faithful to the essence of a project.

Conceptual 3D Mockups to Final Render

It’s all very well coming up with a good idea, but what will it actually look like in real life? This is where Monster Creative’s conceptual 3D Mockups come in. These are crucial stages in the design process that should be undertaken before any manufacturing starts, whether that be a building, a shop design or a product.

So, assuming the client meeting, brief and research has already taken place, what stages occur getting from 3D Mockups?

  1. 3D Mockups – Also thought of as sketches, mockups are basic ideas of what the final product will look like. They can also include annotations, and help the designer make quick revisions and find any obvious errors. Its likely that a few different 3D Mockups will be designed.
  2. Choose the best 3 – Final render can be quite a lengthy process depending on the product, so in terms of efficiency its good practice to choose only 3 to take on to the next stage.
  3. Add the details – This might be ideas for colours, materials, typography and additional extras such as a suitable background. A plain white background with no shading or lighting isn’t recommended as it immediately makes the final render look unrealistic.
  4. Final render – Often referred to as 3D visualisation, rendering means adding in shading, colour and materials onto a design to make it look life-like or photorealistic on a screen. Its important because it cuts down on time and money by letting you see any issues before production. It is quick and cheap to make changes until you are happy, and means everyone on the team can see it so all participants are on the same page.

Monster Creative can help you every step of the way going from conceptual mockups to final render. Whether you bring us designs ‘on the back of a fag packet’ or a detailed sketch of what you want, we can help, so get in touch with us to discuss your needs. We have plenty of examples of previous designs if you’d like to see the type of work we have done in the past, and our friendly, professional style will ensure you get the results you want.

Wireframes and Modelling

Wireframes and modelling are a great way to create 3D designs, whether they are basic or highly intricate. They are made up of polygons, and two common phrases that come up are low poly and high poly.

What does low poly and high poly mean in terms of wireframes and modelling?

  • Low poly – This means a low polygon mesh, and literally translates into the number of polygons used to create the model. Low poly meshes are usually used in real-time applications, such as computer games. It is harder to achieve smooth curves with low poly because fewer polygons means more straight lines.
  • High poly – Like low poly, this actually means high polygon mesh, and is usually used for animated films and special effects. Typically, the more polygons there are, the more detail can be seen in the object. People automatically assume that high poly models are better, however they have drawbacks, the main one being render time.

So, what are the advantages for wireframes and modelling? They are fast to edit for quick design iterations and the model can be seen from all angles. However, the disadvantage is that they can be a bit ambiguous as there is no rendering.

What is the design process for wireframes and modelling?

  1. Like most design processes, the customer should create a brief detailing exactly what they are after and the level of detail required in the final result.
  2. The designer will create sketches, and then turn these into proper 2D drawings.
  3. The designer will decide whether a low poly or high poly model is required.
  4. The designer will create the wireframe model and then depending on the final requirement, either leave it as a wireframe, apply a surface finish, or render the model so it looks realistic.
  5. The client will offer feedback to the designer and any adjustments will be made.

If you have a product that requires wireframes and modelling, get in touch with Monster to see how we can help. We have a lot of experience in this field, and our professional, friendly style will ensure you get the best results.

Realistic 3D, vector or integrated

Realistic 3D, vector or integrated imaging is effectively combining a real photo or image with a digital image. For example, imagine a photo of a street of houses, but a house in the middle is going to have a roof extension built. If it possible to combine the digitally designed roof extension and the photo of the street to show what the house will look like when built. It can also be used in more animated scenarios, such as adding in a digitally created dinosaur onto a photo of the beach!

Realistic 3D, vector or integrated skills can be useful if there isn’t time to digitally design the whole environment or background, but a photo is readily available. It’s also a time saver because its easier to create lots of versions, shapes and designs without having to visualise the whole image every time.

Things to consider with realistc 3D, vector or integrated images to improve the final outcome:

  • Perspective – This is vital to stop the overall image looking flat or distorted, and ultimately fake. Consider the size and distance of the object.
  • Colours – The final effect needs to be considered when choosing colours, but typically photo-realistic finishes need vivid colours. The gradient of the colours is also important when it comes to thinking about the lighting on the image.
  • Surfaces – Different surfaces will reflect light differently. A high gloss surface should appear much brighter than a rough surface.
  • Shadows – Don’t forget shadows! Not having a shadow is a huge giveaway that something isn’t really in the photo. Again, remember where your light source is coming from in the background image.
  • Reflections – If you have a glossy surface, and there is a window in the background image, its likely a reflection of the window would appear in the product in real life.

Although all the points above need to be remembered, it is also possible to go over the top, making the digital image look unrealistic, so try and keep a good balance. If you think realistic, vector or integrated images could help with 3D design and visualisation within your business, get in touch with Monster to see what we can do for you.

Still, Animated and Walkthroughs

Still, animated and walkthroughs are a more interactive way to show off your product, service or a location. Good examples are 360 degree images of landscapes or venues like stadiums, or a walkthrough tour of a villa you might rent, or house you are trying to sell.

So what are the advantages of still, animated and walkthoughs for a website?

  • They are a fairly new concept, so a great way to get ahead of competitors.
  • Increase the time a potential customer stays on a website (increase ‘stickiness’).
  • Enjoyment for the user.
  • Showcase features of your business in more detail than an image.
  • They are useful for promotion on social media, getting more people to visit the website.
  • Walkthroughs are proven to generate quicker sales.

Another great advantage of still, animated and walkthroughs is the possibility to overlay extra information such as text onto the image. For example, say the image was of a University Campus, an aerial 360 image could label all of the different buildings within the campus, and a walkthrough could take the user through the student union explaining all the rooms and activities.

Like everything in the digital world, there are a few negatives of still, animated and walkthroughs:

  • Cost. Understandably there is a higher price tag than simple images.
  • Distortion of images can occur. This can depend on the software used, but it is also important to think how much this could affect the end product. For example, you don’t want to give the wrong impression on the size of rooms in a high-end house you are trying to sell, as it will give the estate agents a bad reputation for misleading customers.
  • If the intended audience are not very tech-savvy, they might have difficulty using the final product to its full potential.

Overall, still, animated and walkthroughs can offer a great user experience, and can often encourage sales, however the cost and audience need to be considered. If you think your business would benefit from any of these features, get in touch with Monster and find out our friendly, professional style can enable us to work together to get the best results.

Interactive and Web Based Content

Interactive and web based content can be thought of as AR, or Augmented Reality. It is effectively looking at the real world through a computer-generated image, enhancing what the user sees and hears. Augmented reality differs from virtual reality as it more life like and real.

Augmented reality can be used for a huge range of things, such as education, gaming, medical practice and the military. But what can it be used for in terms of interactive and web based content?

Well, the biggest use is for retail websites in online product visualisation. Augmented reality allows potential customers to view products in real-time and real-size. For example, if you were planning on purchasing a new coffee maker, and wanted to see what it would look like sitting in your kitchen, you can use the sellers app or website to display that product in your actual kitchen. You can change the colour or finish, and compare products next to each other. It really helps remove the guess work when buying online. Not only can you see the product in your home or garden, but you can also see how it functions and the moving parts.

Interactive and web based content can also be used in store, which is perfect if you don’t have space to fit all your inventory in your show room. This is great for products like cars or kitchens that generally offer a lot more than the show room allows.

Another great use for augmented reality is marketing. Make brochures interactive instead of just images so the audience can really get a feel for the product.

So what are the benefits of interactive and web based content? You can increase sales by enabling potential customers to try before they buy, and in turn this will reduce returns. It is also extremely engaging for users and gives the feel of a personalised purchase journey.

If you think interactive and web based content is the way forward for your business, get in touch with Monster to see how we can help increase your sales, minimize your returns and in turn improve your profit.

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