You’ve had your website designed, built, and put online. Now how do you make it grow and work for your business? At Monster, we have put together a short guide on tips and tricks to get more traffic to your website.
Get active on forums and social media
To get people to visit your site, they have to first know it exists! By posting regularly to social media channels, such as Twitter, Facebook, or Instagram you can build up a following that otherwise may not have visited your website. You can also find industry-specific forums to promote to like-minded people.
Make sure your site is appearing for the right searches
By using SEO (search engine optimisation), you can make sure your website appears when people search for the right services you offer. Utilising a long term SEO strategy is the best way to keep your website growing on search engines.
Set up a Google Business Profile
Ever search for a business on Google and see all their information appearing right at the top? This is a Business Profile and is totally free for you to set up! It’s a great way to quickly appear for local searches for your business, and makes it very easy for customers to contact you.
Make it easy for your customers to contact you
Check that your website has easy to use contact forms that are set up correctly for them to contact you. By making sure that email addresses and phone numbers are links, this means users can quickly send you a message. There are also plenty of live chat options, or even a WhatsApp button for simple conversions on your site.
Use analytics to track your conversions
Without proper reporting of your website traffic and conversions, you will never know how well your site is performing. By using Google Analytics and Tag Manager you can find out exactly where people are going on your site, and how many times they are contacting you or making a purchase.